I LIKE ICKE. I grew up seeing "I LIKE IKE" campaign buttons (who's the first President you can remember?) I once went shopping with my "Fight or Flight*" (more about her later) Wife for a top for our "PRETTY BIKE" Daughter, and pointed out that the LEVIS top she was eyeing (I do miss her eyes, and the other things) had spelled ELVIS wrong.
Now, I had worked on a LEVIS spot for Robert Abel, and had seen the multi-page rider that laid out in 10 point type what you could legally do and not do to the Levi's logo, so I knew what I was talking about, which is one of my reasons for working in the first place.
More about THAT later too.