I LIKE ICKE. I grew up seeing "I LIKE IKE" campaign buttons (who's the first President you can remember?) I once went shopping with my "Fight or Flight*" (more about her later) Wife for a top for our "PRETTY BIKE" Daughter, and pointed out that the LEVIS top she was eyeing (I do miss her eyes, and the other things) had spelled ELVIS wrong.

WRONG.

Now, I had worked on a LEVIS spot for Robert Abel, and had seen the multi-page rider that laid out in 10 point type what you could legally do and not do to the Levi's logo, so I knew what I was talking about, which is one of my reasons for working in the first place.

More about THAT later too.

 

Now